A designer who sweats the craft and the numbers.
I'm a senior designer. I care about how things are made – the detail, the psychology of how people decide, whether everyone can actually use it. I care just as much about the business side: the outcome you can measure, working well with the people around me, and shipping things that hold up once they're live.
Systems first. Research into results.
I think in systems. I'd rather fix the pattern than patch the page, so the work holds together and the next problem is easier to solve. Research is where it starts – I dig into what people are really doing, then turn that into a change you can put a number on. At Vodafone that meant a +166% lift in conversion.
I've worked both ends of the spectrum. I'm at home in a scrappy startup, moving fast with little to go on, and in a large enterprise where the constraints are real and the stakes are higher. The range is the point – I can do either, and I've shipped in both.
Where I'm strongest.
- Design thinking & design sprints
- UX research
- Product strategy
- Product growth & optimisation
- Accessibility
- Mentoring
The rest of me.
- Cars
- Staying active
- Guitar & music
- Health & wellness
- Liverpool FC & European football
- Travelling
- Video games
- Emerging tech & blockchain
That's the short version. If any of it sounds like the kind of person you want on your team, I'd love to hear from you.