Selected work.
Every project I've shipped – the real story, and the outcome that came out of it.
01
Vodafone Home Internet – Phase 1
Vodafone wanted an address checker built. I used the research to win the case for rebuilding the whole journey – and drew the roadmap that got us there.
Outcome Roadmap → rebuild 2023
02 Vodafone Home Internet – Phase 2
Asked to add an address checker – I turned it into the page that sells. +166% conversion.
Outcome +166% conversion 2024
03 Regenerative Medicine
A lab platform for cell research that made scientists work harder than they should have to – so I set out to take the friction out of reproducing an experiment.
Outcome Less friction 2021
04 Member Services Design Sprint
Eight member-service journeys to redesign, a hard deadline, and a team with no time to test – so I ran a compressed design sprint that delivered a usable journey a week.
Outcome Sprint, compressed 2019