Evidence over assumptions.
Senior UX designer. Systems thinking across design, business and technology – research turned into measurable outcomes.
Vodafone Home Internet – Phase 1
Vodafone wanted an address checker built. I used the research to win the case for rebuilding the whole journey – and drew the roadmap that got us there.
Vodafone Home Internet – Phase 2
Asked to add an address checker – I turned it into the page that sells. +166% conversion.
Regenerative Medicine
A lab platform for cell research that made scientists work harder than they should have to – so I set out to take the friction out of reproducing an experiment.
Research driven digital strategy.
The detail, the psychology of how people decide, and whether everyone can actually use it.
The outcome you can measure – not just a screen that looks good.
Enough engineering to build it and ship something that holds up.
Also building – an agentic OS · materials2u (built with AI) · self-model tools
Let's talk.
Open to senior UX roles and select freelance.